Dr. Antonia Mantonakis

BSc, MA, PhD
Associate Professor, Marketing
Associate Faculty, Psychology
Associate Fellow, CCOVI
Associate Research Fellow, Vineland Research and Innovation Centre

Antonia Mantonakis's CV [PDF]

Dr. Mantonakis’s research centers on understanding psychological factors that affect consumer behaviour. Some recent findings show that:

-solving a puzzle (a skill-testing question on a contest ballot, for instance) can lead to increased brand recognition and preference

-the simple order of sampling (e.g., of wine at a winery), can influence which option is chosen as the favourite

-a brief pause between a tagline and brand, in digital media for example, can lead to increased brand recognition and preference